|As far out from the sponsored event as possible
|Billboards, Gas Pumps, etc...
|Press Releases and Media Advisories
If you ask us, we have one of the best jobs on campus—promoting and marketing the value of Ivy Tech Community College throughout West Central Indiana. Through a multi-channel approach, we are responsible for increasing brand awareness, enhancing and protecting our brand reputation, and producing and delivering content strategically to foster meaningful engagement between the college and our communities (including prospective and current students, community partners, alumni, and donors).
First and foremost, we are here for you! We can help get your message out internally and/or externally, in a concise and clever way, to help you strengthen the campus' relationship with current and future students or community partners.
Use the information on this page to learn more about how marketing can help grow the Ivy Tech brand in our region and help market your program or event.
Marketing Tactics and Expected Timelines
We have many ways to promote your event, program, or initiative both on and off-campus, depending on your goals and target audience(s).
Ample planning is critical to the success of marketing tactics. Below you will find examples of various tactics and the time needed for content creation and development. Effective marketing strategies require 4-6 weeks of activities, not including content creation or development. Turn times vary depending on the time of the year. For example, expect longer development times in the weeks prior to Commencement or other large campus events.
Meet the Team
“As the Director of Marketing, I can serve as your first point of contact for requests and help ensure the right people are at the table to complete your project.”
–Ashley Morgan | Director of Marketing
“As the marketing and annual fund coordinator, I can help you promote your event or initiative on campus through digital signs, MyIvy, student newsletter and more.”
–Ali Bazanni | Annual Fund and Marketing Coordinator
“As the executive director for marketing and communication, I oversee our campus marketing and advertising strategy and tactics, manage Ivy Tech's brand in our region, and ensure our work is aligned with the campus strategic plan.”
–Alia Shuck | Executive Director