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Terre Haute Campus

Terre Haute Main Campus Greencastle

Office of Marketing and Communications

If you ask us, we have one of the best jobs on campus—promoting and marketing the value of Ivy Tech Community College throughout West Central Indiana. Through a multi-channel approach, we are responsible for increasing brand awareness, enhancing and protecting our brand reputation, and producing and delivering content strategically to foster meaningful engagement between the college and our communities (including prospective and current students, community partners, alumni, and donors).

First and foremost, we are here for you! We can help get your message out internally and/or externally, in a concise and clever way, to help you strengthen the campus' relationship with current and future students or community partners.

Use the information on this page to learn more about how marketing can help grow the Ivy Tech brand in our region and help market your program or event.

Quick Links:

Submit Info for Newsletter(s) or Internal

Request a Website Change

Request a Project

Submit A Success Story

Marketing Tactics and Expected Timelines

We have many ways to promote your event, program, or initiative both on and off-campus, depending on your goals and target audience(s).

Ample planning is critical to the success of marketing tactics. Below you will find examples of various tactics and the time needed for content creation and development. Effective marketing strategies require 4-6 weeks of activities, not including content creation or development. Turn times vary depending on the time of the year. For example, expect longer development times in the weeks prior to Commencement or other large campus events.

Tactic Turn Time
(Development/Content Creation)
Weekly Student Newsletter
(distributed digitally on Mondays)		 Provide information by the Wednesday before
Weekly Faculty/Staff Newsletter
(distributed digitally on Mondays)		 Provide information by the Wednesday before
MyIvy Calendar and/or MyIvy Announcements 1 week before posting
Campus Digital Signage/TV Monitors 1 week
Campus Flyer/Signage 2 weeks
Email Campaigns 2 weeks
Registration Forms, Surveys, Application Forms
(Qualtrics form)		 2 weeks

For more information about the newsletters, contact:

Student Newsletter: Ali Bazzani
Monday Update from Chancellor Crooks (Faculty/Staff Newsletter): Rachael Miller

Tactic Turn Time
(Development/Content Creation)
Print Ads 2-3 weeks
Event Sponsorship As far out from the sponsored event as possible
Radio Ads 3-6 weeks
TV Ads 2-3 months
Geofencing 4-5 weeks
Billboards, Gas Pumps, etc... 6+ weeks
Press Releases and Media Advisories 2-4 weeks
Podcasts 3-4 weeks
Tactic Turn Time
(Development/Content Creation)
Vinyl Banners, Lightpole Banners, Pull Up Banners 3-4 weeks (includes print/production time)
Wall Clings/Decals 3-4 weeks (includes print/production time)
Signage 2 weeks, but varies depending on the request
Swag Items/Promotional Items 3 weeks, but varies depending on the request
Tactic Turn Time
(Development/Content Creation)
Flyers 2 weeks
Postcards/Mailers 4-6 weeks (including mailing)
Posters 2 weeks
Invitations 2 weeks
Brochures 3-4 weeks
Info/Rack Cards 3-4 weeks
Booklet 3-4 weeks
Event Program/Agenda 1-2 weeks
Tactic Turn Time
(Development/Content Creation)
Website Content Update 2-4 days
Webpage Creation 2-4 weeks
Create QR Code <1 week
Create Vanity URL/Link <1 week

Our team has access to update nearly all pages within the Terre Haute and Greencastle microsites. In addition, we are able to update local contact info that appears throughout the entire site and information found on Terre Haute and Greencastle dropdown menus. 

We also have the ability to create additional web pages to highlight a program or initiative that is unique to our campus.

Local Contact Info Example

Local Dropdown Example

Service Turn Time
Photography 2-4 week notice prior to the event/activity
Videography 6-8 weeks of planning/development
Social Media Campaign 4-6 weeks

Meet the Team

  • photo of Alia Shuck | Vice Chancellor of Development and Marketing
  • photo of Ashley Morgan | Director of Marketing
  • photo of Corey Salinetro | Assistant Director of Marketing
  • photo of Ali Kruger | Assistant Director of Development
  • “As the Vice Chancellor of Development and Marketing, I oversee our campus marketing and advertising strategy and tactics, manage Ivy Tech's brand in our region, and ensure our work is aligned with the campus strategic plan.”

    –Alia Shuck | Vice Chancellor of Development and Marketing

    Email Alia

  • “As the Director of Marketing, I can serve as your first point of contact for requests and help ensure the right people are at the table to complete your project.”

    –Ashley Morgan | Director of Marketing

    Email Ashley

  • “As the Assistant Director of Marketing, I can help you promote your event or initiative on campus through digital signs, MyIvy, student newsletter, and more.”

    –Corey Salinetro | Assistant Director of Marketing

    Email Corey

  • “Effective August 2024, I will step into my new Assistant Director of Development role. During this transition period, I will be assisting Corey, our incoming Assistant Director of Marketing, as she takes on my previous marketing responsibilities.”

    –Ali Kruger | Assistant Director of Development

    Email Ali

Request Marketing Assistance

Helpful Resources

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