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Hamilton County Campus

Hamilton County Main Campus Satellite Locations

Marketing and Communications

How can I assist you? My role involves promoting and marketing the value of Ivy Tech Community College throughout Hamilton County. By utilizing a multi-channel approach, I am responsible for increasing brand awareness, enhancing and protecting our brand reputation, and strategically producing and delivering content to foster meaningful engagement with our communities, including prospective and current students, community partners, alumni, and donors.

Above all, I am here to support you! I can help you effectively communicate your message both internally and externally in a concise and engaging way, strengthening the campus's relationship with current and future students as well as community partners.

Use the information on this page to learn more about how marketing can help grow the Ivy Tech brand in Hamilton County and help market your program or event.

Marketing Tactics and Expected Timelines

There are various ways to promote your event, program, or initiative both on and off-campus, tailored to your goals and audience.

Effective marketing requires 4-6 weeks of activities, plus time for content creation. Below are examples and timelines for content development. Note that times may be longer during busy periods like Commencement.

Tactic Turn Time
(Development/Content Creation)
MyIvy Calendar and/or MyIvy Announcements 1 week before posting
TV Monitors 1 week
Campus Flyer/Signage 2 weeks

 

Tactic Turn Time
(Development/Content Creation)
Print Ads 2-3 weeks
Event Sponsorship As far out from the sponsored event as possible
Radio Ads 3-6 weeks
TV Ads 2-3 months
Geofencing 4-5 weeks
Billboards, Gas Pumps, etc... 6+ weeks
Press Releases and Media Advisories 2-4 weeks
Podcasts 3-4 weeks
Tactic Turn Time
(Development/Content Creation)
Vinyl Banners, Lightpole Banners, Pull Up Banners 3-4 weeks (includes print/production time)
Wall Clings/Decals 3-4 weeks (includes print/production time)
Signage 2 weeks, but varies depending on the request
Swag Items/Promotional Items 3 weeks, but varies depending on the request
Tactic Turn Time
(Development/Content Creation)
Flyers 2 weeks
Postcards/Mailers 2 weeks
Posters 2 weeks
Invitations 2 weeks
Brochures 3-4 weeks
Info/Rack Cards 3-4 weeks
Booklet 3-4 weeks
Event Program/Agenda 1-2 weeks
Tactic Turn Time
(Development/Content Creation)
Website Content Update 2-4 days
Webpage Creation 2-4 weeks
Create QR Code <1 week
Create Vanity URL/Link <1 week

I have  access to update nearly all pages within the Hamilton County microsites. In addition, I am able to update local contact info that appears throughout the entire site and information found on Hamilton County dropdown menus. 

I also have the ability to create additional web pages to highlight a program or initiative that is unique to our campus.

Local Contact Info Example

Local Dropdown Example

Service Turn Time
Photography 2-4 week notice prior to the event/activity
Videography 6-8 weeks of planning/development
Social Media Campaign 4-6 weeks