Entrepreneurial Branding & Marketing

This course introduces the principles of branding and marketing from an entrepreneurial perspective. It is designed for aspiring entrepreneurs, small business owners, and anyone interested in understanding how innovative marketing strategies and effective branding are crucial to business growth and success. Participants will learn how to craft compelling brand identities, manage and promote brands, develop strategic marketing plans, and utilize digital, social media, and traditional marketing tools to enhance business visibility and growth.

Upon successful completion of this course, the student will be expected to:

1. Understand the role of branding and marketing in a successful entrepreneurial venture.
2. Define and articulate a unique brand identity and value proposition.
3. Develop strategic marketing plans and strategies that align with business objectives and incorporate digital, social media, and traditional approaches.
4. Analyze market trends and consumer behavior to enhance brand positioning and make informed marketing decisions.
5. Use digital marketing tools like social media, SEO, and content marketing to engage customers and build brand loyalty.
6. Implement and evaluate marketing campaigns and strategies based on predefined business goals using analytics and KPIs.
7. Understand legal and ethical considerations in marketing and branding.

This class is perfect for: Small businesses, non-profits, and entrepreneurs.