Identify and compare key podcast formats (narrative, interview, conversational, educational) and their uses across industries.
Develop a well-defined podcast concept, including target audience, tone, and structure.
Write scripts and create outlines to support clear, engaging audio storytelling.
Record and edit high-quality audio using tools such as Audacity and external microphones.
Conduct thoughtful interviews, incorporating active listening and follow-up techniques; Add music, sound effects, and other elements to enhance the listener experience.
Use podcast hosting platforms like Anchor to publish and distribute episodes; Collaborate in small teams to plan, produce, and brand a multi-episode podcast series.
Create basic promotional materials, such as episode descriptions and social media posts.
Reflect on podcasting as a tool for professional communication, brand building, education, and creative storytelling.
This hands-on course explores podcasting as a strategic tool in marketing, media, and digital storytelling. Students will learn how to develop engaging audio content that supports brand messaging, builds audience connection, and aligns with communication goals. Ideal for those pursuing careers in digital marketing, communications, or audio production and those wanting to learn this medium as a hobby. This course provides foundational skills in scripting, recording, editing, and distributing podcasts for promotional or narrative purposes.