Pygmalion’s custom-color fundraiser to benefit Ivy Arts for Kids

FOR IMMEDIATE RELEASEFebruary 27, 2014

BLOOMINGTON – Ivy Tech Community College-Bloomington’s Ivy Arts for Kids scholarship fund is the beneficiary of Pygmalion’s Art Supplies’ 2014 custom-color fundraiser.

“We’re so appreciative Pygmalion’s thought of Ivy Tech for this year’s fundraiser,” said Susie Graham, Executive Director of Development, Ivy Tech-Bloomington. “Our capacity to serve low-income children in our youth arts classes is limited. This gift opens the door to a wonderful new experience for them.”

Each year Pygmalion’s (Pyg’s) commissions a custom color, via requests for proposals from area artists. The winner is selected and Pyg’s orders 280 tubes in that limited edition color. Sales of the winning oil paint benefit an area nonprofit selected by Pyg’s.

The 2014 winning color, eggplant, was created by Tom Colbort, a 2013 Indiana University fine arts graduate. The paint, with a custom-designed tube label, went on sale mid-February. Each paint tube costs $8.95 and 100 percent of sales goes to the Ivy Arts for Kids scholarship fund.

Pyg’s is hosting an art show Friday, April 11 and will accept any submissions, including mixed media, that use this year’s custom color.

“This is our fifth year to do the fundraiser,” said John Wilson, Pygmalion’s owner. “It has always been a fun promotion for the local art community.” Wilson also says that previous winners have included Alice Pink, Kiki’s Cool Yellow, Skink Tail Blue, and Green Bean Green.

Pygmalion’s will cut a check to Ivy Tech Foundation in late December 2014 based upon sales throughout the year. If Pyg’s sells out of the paint before this date, Ivy Tech will benefit earlier.

Ivy Tech’s Bloomington campus offers engaging, age-appropriate art classes for children ages 4-15 through its Ivy Arts for Kids program at the Ivy Tech John Waldron Arts Center. For more information about Ivy Arts for Kids, log on www.ivytech.edu/CLL and click on Youth Programs. Contact the Center for Lifelong Learning at 330-6247 about scholarship availability.