Ivy Tech Community College; Changing Lives
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Marketing
The marketing concentration allows you to develop skills important to a marketing and retail environment, such as market research, promotion management, and retail management. You’ll find these vital l for working in a marketing or retail firm.
See which campuses offer this area of study.

Curriculum varies based on the degree (A.A.S., A.S., or Technical Certificate) and is subject to change. Curriculum posted are samples; Advisors can help determine sequence of classes.

GENERAL EDUCATION -- 19 CREDITS
    Fundamentals of Public Speaking 3
    Economics Elective 3
    English Composition 3
    Life Skills Elective 1
    Intermediate Algebra or Higher 3
    Humanities/Social Sciences Elective 3
    Life/Physical Sciences Elective 3
PROFESSIONAL / TECHNICAL CORE -- 18 CREDITS
    Financial Accounting 3
    Introduction to Business 3
    Business Law 3
    Principles of Management 3
    Introduction to Microcomputers 3
    Principles of Marketing 3
CONCENTRATION -- 12 CREDITS
    Case Problems in Business 3
    Promotion Management 3
    Introduction to Market Research 3
    Principles of Retailing 3
REGIONALLY DETERMINED --  (Limit = 12)
TOTAL CREDITS 61