Workforce and Economic Development
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License to Serve

Whether you want the fast-track approach to customer service or strategic insight on establishing long-term commitment to customer service this program provides it all. Based on his book, License to Serve, Doug Price demystifies the secrets behind delivering optimum customer service and what it takes to go beyond customer satisfaction. This is a “high touch” approach to customers in a “high tech” world. Whether you ultimately serve customers, co-workers, patients, partners, a board of directors, voters, members, or senior managers, the insights presented in this seminar will help you strategize, create, and deliver customer service to internal and external customers. (License To Serve, Beyond Selling 2005)

Benefits to your organization

• Increase number of new customers and retain current customers

• Positively differentiate yourself from your competition

• Establish an environment of optimum customer service

• Improve internal and external professional relationships and networks

• Promote a more positive public image

Course objectives

• Learn the 65 customer service truths

• Implement the techniques and strategies to exceed customer expectations

• Identify customer service touch points and make them a positive experience

• Create an infectious  customer service style and attitude in your workplace

• Learn to anticipate customer’s needs and manage their expectations

Training description

This one day seminar is presented by Author Doug Price who is an authority on sales, marketing and customer service. He was with Marriott International for 18 years and now is President of Keystone Consulting. His passion for service and his customer focused management development process will help participants learn very quickly how to establish the right habits, attitude and style to increase their own customer base.

Hours and cost

Your License to Serve course is a 8-hour training activity, scheduled at your convenience for up to a maximum of 20 participants.  0.8 IACET approved CEU’s will be awarded upon successful completion of the course.  Pricing includes training administration, instruction, course materials, and an activity evaluation at the conclusion of training.  

Suggested Retail Price:  $1,999

(Additional participants may be available at an additional cost)

Course Offered Open Enrollment: No

Online Delivery Available: No

Certification Option: No


Request more information online or call 866-IVY-4ACT.