The goal of the CNPR Training Program is to prepare candidates for a career in pharmaceutical sales. A CNPR™ (Certified National Pharmaceutical Representative) is a federally trademarked certification which can be obtained by acquiring the necessary knowledge in pharmacology, medical terminology, physiology, and regulations for selling pharmaceuticals. The CNPR™ examination is dedicated to increasing the professional level of NAPSR™ (National Association of Pharmaceutical Sales Representatives™) members and to developing meaningful and ethical standards fully accepted by its members and members of the pharmaceutical community.

BENEFITS TO YOUR ORGANIZATION

• Enhances understanding of the pharmaceutical industry and its selling process

• Develops knowledge in clinical pharmacology, physiology, and medical terminology

• Leads to Certified National Pharmaceutical Representative Certification

COURSE OBJECTIVES

• Understand all pharmaceutical terms, definitions, and abbreviations needed to sell pharmaceuticals and have the necessary medical terminology

• Learn the overview of the pharmaceutical industry, major product lines, and therapeutic categories

• Understand the FDA's role in the industry, laws enforced by the FDA, the Hatch-Waxman Act, and regulatory compliance in drug labeling and promotion

• Learn Medicare/Medicaid issues and how they effect the selling process

• Understand the research and development of new drugs, stages and timelines of new drug development, and clinical trials

• Learn about patents, patent extensions, generic drugs, US drug distribution channels, manufacture/distributor relationships, and distributor/retail relationships

• Train on government reimbursement programs, drug discount cards, major concepts and components of managed care, main stakeholders in the managed care marketplace, drug marketing, and group purchasing organizations

• Learn about pharmaceutical sales territory, call planning and record keeping, appointment calls/impromptu calls, strategies for no see offices, and down time strategies

• Learn how to effectively use sales brochures and support literature, how to sell new products versus established products, prepare for hospital calls, security concerns of a hospital, and sampling rules in hospitals

• Be prepared to properly comment on competing pharmaceutical products, effective drug sample positioning, citing clinical studies and trials, closing sales, exhibit preparation, and how to communicate with a district manager

• Be prepared to take the CNPR certification exam

TRAINING DESCRIPTION AND MATERIALS

Online course supported by a trained instructor. No special computer requirements other than Internet access and email capabilities. The following textbooks are provided:The Pharmacy Technician: A Comprehensive Approach; Math for Meds: Dosages and Solutions; Pharmacology for Technicians;

Pharmacology for Technicians Workbook; and Pharmacology for Technicians Workbook.

HOURS AND COST

Your Certified National Pharmaceutical Representative training course includes 120 contact hours of online training for up to 1 employee. Pricing includes training administration, instruction, and specified participant texts.

Suggested Retail Price: $1,595

(Additional participants may be available at an additional cost)

Request more information online or call 866-IVY-4ACT.

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